For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Public relations specialists write press releases and contact people in the media who might print or broadcast their material. In government, public relations specialists may be called press secretaries and keep the public informed about the activities of government officials and agencies.
Public relations specialists, also called communications specialists, handle an individual’s, group’s, or organization’s communication with the public, including consumers, investors, reporters, and other media specialists.
Write press releases and prepare information for the media.Public relations specialists typically do the following: They craft media releases and develop social media programs to shape public perception of their clients and to increase awareness of each client’s work and goals. Public relations specialists create and maintain a positive public image for the individuals, groups, or organizations they represent. Public relations specialists evaluate advertising and promotion programs. Learn more about public relations specialists by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations. More Information, Including Links to O*NET Similar OccupationsĬompare the job duties, education, job growth, and pay of public relations specialists with similar occupations. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.Įxplore resources for employment and wages by state and area for public relations specialists. Job OutlookĮmployment of public relations specialists is projected to grow 8 percent from 2021 to 2031, faster than the average for all occupations.Ībout 27,400 openings for public relations specialists are projected each year, on average, over the decade. The median annual wage for public relations specialists was $62,800 in May 2021. Public relations specialists typically need a bachelor's degree to enter the occupation.
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How to Become a Public Relations Specialist
They usually work in offices, but they also deliver speeches, attend meetings and community activities, and occasionally travel.
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Public relations specialists work for a variety of organizations, including schools, media buyers, and professional associations. Public relations specialists create and maintain a positive public image for the clients they represent. Quick Facts: Public Relations Specialists Please enable javascript to play this video.
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